| In the summer of 2007, Dr. Milan Hrkal opened the first pediatric office, J&J Pediatrics, in Queen Creek, Arizona. With a good understanding of the market demand for services in this Phoenix suburb, Dr. Hrkal saw the opportunity for success.
In order to reach his target audience, parents with children, he enlisted Sprout Communication Strategies to create an informative and engaging Web site as well as a business image. Using the J&J Pediatrics logo designed by Dr. Hrkal's wife, we created a fun yet professional identity.
To announce the office opening, Sprout coordinated a direct mail campaign to the area resulting in 50 appointment requests within the first month of operation.
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